The industry’s pre-order system has existed relatively unchanged since 1997, when Diamond Comics Distributors won a de facto monopoly on comics shipping in the United States, Canada and the U.K.
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“The new cloud-based software is part of a broader strategy by Diamond to create an easy way to funnel orders to local comic book shops and make the pre-order process a much more viable and vital process for the entire comics industry,” the company said in its announcement, and was “developed from the ground up to help customers place orders with their local comic shop.” Before it was the biggest digital comics retailer in the industry, Comixology offered one such service to shops - though the company recently announced that it would be shuttering on March 30, 2018.ĭiamond’s Pullbox service has the chance of immensely simplifying the pre-ordering process for readers and retailers, though it has not released much information on the service’s UI or mechanisms just yet, promising that demos will be available at its retailer summit in April.
On the retailer end, Pullbox will offer a number of features, including “back-end approval of new Pullbox customers, alerts to new orders, set ordering dates” and the ability to sync customers’ pre-orders with the rest of Diamond’s retailer ordering systems.Ĭurrently, comic shops manage their pull lists and pre-orders in a range of individual ways, from keeping paper lists updated by customers in the store, to keeping lists updated by email correspondence with customers, to - at some larger retailers - creating online pull list systems from scratch. Comics have a big problem: They’re sold all wrongĪccording to Diamond’s announcement, readers will be able to use Pullbox to manage the the pull list they keep with their local shop from their browser, and will also be able to create individual “special orders” and a wishlist.
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